{"id":1800,"date":"2013-10-03T10:43:19","date_gmt":"2013-10-03T08:43:19","guid":{"rendered":"http:\/\/sketchlex.com\/?p=1800"},"modified":"2015-03-11T10:18:42","modified_gmt":"2015-03-11T09:18:42","slug":"test-your-trademark-how-good-is-it-legally","status":"publish","type":"post","link":"https:\/\/sketchlex.com\/03\/10\/2013\/infographies\/test-your-trademark-how-good-is-it-legally\/","title":{"rendered":"Test your trademark: How good is it legally ?"},"content":{"rendered":"<p>How good is your trademark <em>legally<\/em> speaking? An infographic blast from the 50s that still gives great insights!<\/p>\n<p><!--more--> The New York patent lawyer Frederick Breitenfeld designed in 1950 a graphic to help understand what it takes to have a \u00ab\u00a0good\u00a0\u00bb trademark from legal perspective.<\/p>\n<p>Even though this infographic has been designed in the 50s and Trademark law has evolved, Frederick Breitenfeld&rsquo;s chart still gives pretty good advice on how to choose a legally \u00ab\u00a0good\u00a0\u00bb trademark.<\/p>\n<p>For instance, it is still recommended to choose an arbitrary mark despite the fact that the costs to make it known are greater. Once you make it known, it will be easier to defend.<\/p>\n<a href=\"\"><span class=\"mondo-image waves-effect\"><img src=\"http:\/\/sketchlex.com\/wp-content\/uploads\/2013\/10\/test-your-trade-mark-how-good-is-it-legally-by-Frederick-Breitenfeld.jpg\" alt=\"\"><\/span><\/a>\n<p>[hr type=\u00a0\u00bbsingle\u00a0\u00bb margin_top=\u00a0\u00bb10&Prime; margin_bottom=\u00a0\u00bb10&Prime;]This chart comes straight from <a href=\"www.davidairey.com\" target=\"_blank\">David Airey&rsquo;s website<\/a> and his post\u00a0<a href=\"http:\/\/www.davidairey.com\/test-your-trademark\" target=\"_blank\">http:\/\/www.davidairey.com\/test-your-trademark<\/a>. It was originally found on the independent <a title=\"Reanimation Library\" href=\"http:\/\/www.reanimationlibrary.org\/\">Reanimation Library<\/a> in Brooklyn, housing \u201c<em>a collection of books that have fallen out of routine circulation and been acquired for their visual content<\/em>.\u201d<\/p>\n<p>Via <a href=\"http:\/\/www.actulogo.fr\/\" target=\"_blank\">ActuLogo.fr<\/a> et le <a href=\"http:\/\/www.pmdm.fr\" target=\"_blank\">Petit Mus\u00e9e des Marques.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How good is your trademark legally speaking? An infographic blast from the 50s that still gives great insights!<\/p>\n","protected":false},"author":2,"featured_media":1801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[124],"jetpack_featured_media_url":"https:\/\/sketchlex.com\/wp-content\/uploads\/2013\/10\/apercu_493.jpg","jetpack_shortlink":"https:\/\/wp.me\/p1NRZ9-t2","_links":{"self":[{"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/posts\/1800"}],"collection":[{"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/comments?post=1800"}],"version-history":[{"count":11,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/posts\/1800\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/posts\/1800\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/media\/1801"}],"wp:attachment":[{"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/media?parent=1800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/categories?post=1800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sketchlex.com\/wp-json\/wp\/v2\/tags?post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}